Nike - Never Done

During the 2022 Winter Olympics.
In Beijing, China.
In a land of 1.4 billion people...

filled with noise
telling you to win
to rise to fame
to make no mistakes

…it’s time to focus on me.

I’m the one who puts in the work.
Who lives with my decisions.
Who knows everything about me but still say let’s go.
I don’t have all the answers,
I’m a work in progress,
but that’s ok.
Because with me by my side, I got this.

The “Here’s to Me” anthem was followed by vignettes and OOH ads
with Beijing Winter Olympians sharing their own personal bouts with perfection.

Role: Creative Director Partner: Matt Meszaros
AD: Uty Chen, Zhong How (Print), Huicheng Wu (Print)
CW: Ruby Li, Christy Chen (Print)
Designer: Dongni Liu, John Yao, Tingru Hou
Producers: Bernice Wong, Hon Foong, Alice Zou, Angela Liu (Print)
Director: Adam Lau