Lay’s - Joy is a Simple Recipe

Feet. Grass. Sun.
Cat. Laser. Wall.
Potato. Oil. Salt.

Yes, joy can be found with
Three. Simple. Things.

But, there are 8 billion ways to express it.
No matter who you are or where you live,
each person on this planet has unique
and personal ingredients that bring them simple joy.

The TV, digital and OOH campaign launched in various markets around the world including,
Australia, Netherlands, France, Spain, Mexico, India and the UK.

Each market finding their own ingredients for simple joy.
(In Mexico, it was gossip that brought them the most joy)

Role: Creative Director Partner: Ricardo Uribe
ACDs: Lennie Galloway, Thomas Gledhill AD: Nando Sperb (Print), Martha Jane Shafer (Print) CW: Rich Forzano (Print)
Designers: Johann Vernizzi, Pedro Zuccolini, Emily Devery
Producers: Marina Rodrigues, Rachel Saxon, Jim King (Print)
Photographer: João Canziani Director: Nick Ball