Nike - Be the Proof

People who don’t wait for proof,
believe without seeing.
They see something where others see nothing.
They step up and show the rest of us what’s possible.

The OOH features the China FIBA national team players
who did what others thought was previously impossible.

A veteran can’t be an mvp. Be the proof.

Setbacks make comebacks. Be the proof.

Role: Creative Director Partner: Matt Skibiak
AD: Josh King, Zhong How (Print) CW: Matt Meszaros
Producer: Bernice Wong Photographer: Marcus Eriksson
Director: The Malloys