About

b. 1986, HK.

 

I’m currently ordering a bowl of birria ramen at Goodby Silverstein & Partners.

 

EXPERIENCE :

Goodby Silverstein & Partners
San Francisco

Creative Director
2022 – Present

Wieden + Kennedy
Shanghai
Creative Director
2019 – 2022

Goodby Silverstein & Partners
San Francisco

Senior Art Director
2017 – 2019

Wieden + Kennedy
Portland

Senior Art Director
2016 – 2017

Heat
San Francisco

Associate Creative Director
2013 – 2016

ATTIK
San Francisco

Senior Art Director
2010 – 2013

Ogilvy
San Francisco

Art Director
2006 – 2010

Awards :

Cannes Lion | Gold, Branded Entertainment
Cannes Lion | Silver, Branded Entertainment
Cannes Lion | Bronze, Creative Effectiveness
Cannes Lion | Shortlist, Cyber (x2)
Cannes Lion | Shortlist, Film (x2)
Cannes Lion | Shortlist, Film Craft (x2)
ANDY Awards | Gold, Film
Clio | Gold, Key Art
Clio | Silver (x3), Film
Clio | Silver, Film Craft
Clio | Silver, Branded Entertainment
Clio | Bronze, Film
Clio | Bronze, Integrated Campaign 
Clio | Shortlist, Clio Sports (x2)
One Show | Bronze, Film
One Show | Bronze, Craft
One Show | Merit, Branded Entertainment (x4)
D&AD | Wood, Film
ADC | Merit, Craft in Video
Effie Awards | Silver, Entertainment
Effie Awards | Bronze, Youth Marketing
Webby Awards | Nominee, Website
Webby Awards | Honoree (x3), Online Video
AdAge Small Agency Awards | Silver, Campaign of the Year (x2)
Adweek Watch Awards | Gold, Best Video
National ADDY Awards | Gold, Film
National ADDY Awards | Silver, Branded Entertainment
National ADDY Awards | Silver, Online Video
SF ADDY Awards | Best of Show, Digital
SF ADDY Awards | Best of Show, Elements
SF ADDY Awards | Gold, Branded Content
SF ADDY Awards | Gold, Music
SF ADDY Awards | Gold, Online Video
SF ADDY Awards | Gold, Interactive Media
SF ADDY Awards | Silver, Online Video
SF ADDY Awards | Silver, Website
FWA | Site of the Day
AICP | Shortlist
Facebook Awards | Finalist
TikTok Awards | Grand Prix (抖音度创意作品全场大奖)

pRESS :

Ad Age | Apr 20, 2021
Creativity | Oct 2, 2020
Adweek | Oct 1, 2020
Creativity
| Sep 8, 2020
Adweek | Jan 16, 2020
Creativity | Jan 14, 2020
Hypebeast | Jan 11, 2020
Creativity | Aug 28, 2019
Creativity | Aug 27, 2019
Adweek | Aug 23, 2019
Creativity | May 1, 2019
Adweek | Oct 26, 2017
Creativity | Feb 23, 2016
Adweek | Nov 9, 2015
Fast Company | Nov 9, 2015
Creativity | Aug 18, 2014
Fast Company | Aug 15, 2014
Buzzfeed | Aug 15, 2014

Ad Age AAPI Creative Excellence | May 2022
Ad Age #1 Most Engaging Ad | Aug 2014
Mashable Top 10 Viral Ads | Aug 2014
YouTube Ad Leaderboard #1 | Aug 2014 
The SF Egotist 32 under 32 | 2014
IMDB: Chinese Michael