Nike - Excuses

A huge number of people in China make excuses for not being great at basketball.

”We eat too much pork and not enough beef.”
”Our schoolwork is too intense.”
”We drink less milk than Americans.”

These films go after people who make these ridiculous excuses.

Role: Creative Director Partner: Matt Skibiak
AD: Josh King CW: Matt Meszaros
Producer: Bernice Wong
Director: The Malloys