ETF Self Help

iShares :: Banners / OOH / Mobile / DM

Confused? Overwhelmed? Depressed? There is hope. The ETF Self Help center is a warm, caring place for mutual fund sufferers to get back on track.

This unbranded campaign allows iShares to attack mutual funds in a clever way. We could see DM mailers with "1-Step Program" brochures, banners that allow you to question mutual fund managers, and even a SMS to voice campaign. When you text "Help" you will receive a call with a sneak peak into a "live" support group.