Use an AR marker as the steering wheel and race through the Machine.
At TakeOnTheMachine.com/AR, we created an augmented reality driving game for the 2011 Scion tC Take on the Machine Campaign. Traditionally, AR integrates computer-generated animations with the real world, but in this instance the opposite applied. We immersed gamers in a futuristic CG environment straight from your computer.
Using a marker from tC print spreads, players could virtually place their hands on the steering wheel of a 2011 tC and navigate around obstacles in a high-speed race for the fastest time. The site tracked and assigned bragging rights to the top 100 players.
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Gameplay
FWA – Site of the Day REEL
Print Insert
Prelaunch Banner – Click to play
Animated GIF Banner
Take on the Machine AR Tour
