Science and art can meet and create a beautifully designed product.
What started out as a campaign about post it notes getting away, quickly evolved into a metaphor for how investors see ETNs. The mathematical intricacies of origami are a beautiful way of looking at exchange traded notes.
Robert Lang, a world-renowned origami artist, did a great job with the origami animals and helped us bring this incredibly successful campaign to life.
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“Making of” video